Bradford is a trusted authority to CEOs, Business and Sales Leaders across a complete range of industries and business sectors throughout Australia & New Zealand, as well as internationally, in the UK, USA and Asia.
As a result, his expertise has influenced more than 50,000 people who have attended his business development conferences, sales leadership events, sales skills seminars and sales coaching programs.
Bradford is a sought after expert on the Psychology of Buying and the Science of Sales Success.
He has extensive experience in transforming the sales character of organisations with proven strategies and frameworks that improve profitability and sales performance. He achieves this by:
- Holding salespeople accountable to maximise their activities and results
- Demonstrating how to encourage clients to buy using scientific principles
- Rapidly increase the sales conversion rate by following a proven selling process
- Coaching sales teams on how to sell on true value and not price
Bradford is an innovative speaker and has a Bachelor of Journalism in Communications and Public Relations as well as a Bachelor of Business in Marketing and Advertising from the Queensland University of Technology.
He has also studied the Psychology of Performance through the acclaimed Actors Conservatory and uses this knowledge when working with salespeople to shift beliefs that are holding them back from selling effectively, and in transforming the skills levels of sales and leadership teams so they will deliver at peak performance